Welcome to FATalk: Racing Reimagined at FATCity
In Atlanta we celebrated racing and elevated it with a bold mix of music, fashion, and community. It was the best of motorsport and culture colliding, pushing the boundaries of what a race can be.
We're rewriting the rules. It started with sponsoring the most iconic cars on the planet in the 80's and 90's as "Franćais Allemand Transit" and now we have a vision for the next generation. The latest installment? FAT City in Atlanta presented with Factor's, Sean Wotherspoon, and a host of southern hospitality.
FATalk on the Future of Racing
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Want to catch up with the team face to face? Skip the text to join Ferdi and Sean on for a dose of lore exploring the origin of FAT, the FAT Again collaboration, and where we're headed next.
FAT Again with Sean Wotherspoon
When we team up with Sean you know something big is coming. In the latest installment of our collaboration upcycling vintage clothes his signature style delivered a plethora of 70's and 80's vibe with motorsport DNA with a collection of jackets, shirts, pants, and tees.
His pieces added style and an extra boost to our racing team, making us feel faster, sharper, and more locked in during the race. There is something special about iconic pieces brought to life with a FAT twist and they perfectly matched the event's energy.
FAT City is More than a Race
We made waves at FATlanta showing the ways racing is more than a dedication. It's where motorsport and culture meet, bringing energy together on and off the track with the creativity of fashion, art, and music.
Each event pushes the limits of what we can become to build a platform where tradition and innovation come together. We're reshaping the racing experience and paving the way for a new vision that celebrates speed, style, and the people who fuel it.
What's next for FAT?
Stay locked in! This is only the beginning, with more collabs on the horizon and even bigger plans in the works we're reshaping the future of motorsport and culture with every project. The next wave is going to be epic — and who knows, the next FAT City event might be in your backyard. You won't want to miss it.
